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WidgetBucks - CPC and CPM Rate Update

This post touches on a couple revenue updates, largely around recent shifts in CPC (cost-per-click) rates and the baseline CPM rate publishers are seeing for U.S. and Canadian traffic.


CPC rates have have dropped significantly since this past weekend (March 29-30). Widgetbucks are working through those issues with partners right now and anticipate these rates will rise again within the next seven days. Incidentally, this drop Widgetbucks are seeing is not unique to the WidgetBucks network when it comes to shopping CPC rates right now; nonetheless, Widgetbucks working to get those CPC rates back to their week-ago levels.

CPMs within "Hybrids"

After launching combination CPM/CPC "hybrid" ads nearly a month ago, Widgetbucks are seeing a baseline .$25 CPM across the board and anticipate this to hold steady or even rise over time. Widgetbucks are working with a number of large ad networks to provide top brands within the CPM rotation, and currently Widgetbucks seeing ads that are contextual, and targeted by geography and category, and as a result, these are remaining competitive.

A number of Widgetbucks publishers have updated their code to take advantage of this extra and/or off-setting revenue. If you haven't done so, Widgetbucks encourage you to check out this post for instructions on how to update your site code.