Will All Online Ads Become Widgets?

It only seems inevitable that all online advertising will be "widgetized" in some way. Our CEO Matt Hulett has been espousing this for quite some time, and as this year increasingly becomes the Year of the Ad Widget, it seems others are adopting this point of view as well, including eMarketer Senior Analyst Debbie Aho Williamson. She just posted "Banner Ads Get Widgetized" on her Next Steps in Marketing blog, indicating that the movement toward widget advertising makes a lot of sense -- and cites WidgetBucks as example, along with a partner, VideoEgg.

- Dean

Reminder: WidgetBucks Rolling Out New Ad Type

As indicated in a recent newsletter to publishers, WidgetBucks publishers should soon begin seeing an increase in display CPM rates due to the introduction of pop-under ads. These are ads that display in a new browser window behind the current browser window, and will appear to both U.S. and international viewers. Revenue and impressions from these ads will be rolled into the existing "CPM Display Ads" buckets, and as a reminder, log-in to your active widgets and confirm if you would like to opt-in or opt-out of this revenue opportunity. This opt-in/opt-out option is also provided when creating new widgets. Currently the pop-under frequency is set to one display for each visitor per day (24 hours).